Circulação e consumo assincrônicos: novas formas de assistir televisão

Abstract

North American television series are an audiovisual product of global circulation, consumed by audiences around the world. Characterized by a fixed schedule, and regular weekly exhibitions, the series mutate when made by companies that provide video content on demand, delivering all the episodes simultaneously. This research explores how fans watch and interpret these shows in a participatory context, taking into account this new TV-watching ritual. The analyzed series are made by traditional television channels (Masters of Sex, Orphan Black e True Detective) and by the video-streaming service Netflix (House of Cards, Marvel's Daredevil e Orange is the New Black). The individuals studied, framed as members of TV series culture (SILVA, 2014a), are members of Clube dos Seriadores Anônimos do RN, a group that gathers TV series aficionados. For research purposes, the group will be considered an interpretive community (FISH, 1976), and will be evaluated under the theories of Jenkins (1992/2013, 2006, 2009) and Hills (2002). New television narrative forms and its relationships with the audience and producers were observed according to the concepts of complex television (MITTELL, 2015) and hypertelevision (SCOLARI, 2009). Our proposed methodology drew from ethnographic approaches to map the practices carried out by the individuals and interpret its relations with TV series, which involved conducting interviews with three group members, and observation of the comments posted on the Clube dos Seriadores Anônimos do RN Facebook page. Using content analysis, the study proposes the classification of these comments as participative spheres: affective, evaluative, informative, speculative and ludic. Lastly, the fans media consumption was characterized using concepts proposed by Lipovetsky (2007) Rushkoff (2012).