Publicarte: sistema repositório para comercialização de obras de artes plásticas via dispositivos móveis

Abstract

This work tends to address a problem identified in the Art Gallery of the Campus Natal-Cidade Alta of the Instituto Federal de Educação, Ciência e Tecnologia do Rio Grande do Norte (IFRN): while increase the number of artists interested in exhibiting their works to the public, reduces the spaces destined for this purpose. Thinking about it, taking advantage of the disruption space-time caused by the growth of mobile phone and Internet, we set out to explore these vehicles through mobile applications, in order to create a support that allows the artist to promote and to market his work, approaching him to the public. The development work has been developed in 5 steps: (1) Identification of user needs, with the enforcement of online questionnaires with artists who participated in the 6th “Ateliê a Céu Aberto”, event realized annually by the campus. (2) Tabulation and analysis of the collected data; (3) Definition of the object research where it was identified the user profile to the next step. (4) Conducting focus groups with students of Multimedia’s technical integrated mid-level course of the campus and artists who participated in the event. In the focus group sessions, it was applied the prototyping paper storyboard techniques; (5) Creation of application prototype screens based on the storyboards. We identified that already point to a change in the artist’s profiles, regarding the use of technological devices that are currently present in favor of their works. These, that already use the Internet as an information source, leisure and entertainment, make purchases and participate of social networks to spread their artistic production, were favorable to the use of a smartphone application that facilitates the public interaction with his works and permit its commercialization. Therefore, based on the User-Centered Design studies, we invited them to participate of the application prototyping. With the inclusion of users in this stage of the Project, we were able to identify and correct errors and reduce working time to create layouts still in the design stage. Based on this information, we can draw a prototype application for smartphone that will meet the identified user needs.