As mídias sociais no marketing turístico: um estudo sobre seu uso na promoção do Roteiro Seridó

Abstract

The Internet has revolutionized the media, social relations and market, causing positive and negative impacts on different sectors of the economy, including tourism. The study presents an investigation into the social media sites, and their duties as the tourism marketing strategies. Social media were created so timid and narrow, but expanded reaching millions of users. Despite not having a significant number of scientific works in the field, the research sought to identify and concepts about the media and the advantages of its use in tourism marketing. The research aimed to identify the use of social media in the promotional marketing of Seridó’s Route, which is the study universe. The research was done from direct observation, presenting exploratory qualitative methodological approach, and analyzed the presence and use of social media in promoting Seridó’s Route. A search was conducted of the presence of Seridó’s Route and SEBRAE on sites like Orkut, Facebook e Twitter in order to analyze their holdings in these social media. It was found that although the Seridó’s Route has not made use of social media to promote itself, its manager, SEBRAE, has operations in digital marketing via social media, having sites and accounts, nationally as well as regionally