Comportamento de consumo em supermercados de Natal: a ótica de gestores em cenário de pandemia

Abstract

The Covid-19 pandemic is the largest public health emergency in the world, it is known that this has brought about profound changes in society and, especially, in the supermarket business market. It is known that nodes, their relationships, ways of living, working and consuming are impacted, requiring new business models. To understand this whole context, the present study aimed to analyze the perception of consumption in pandemic scenarios, from the perspective of supermarket managers in the city of Natal. It is an applied, descriptive and exploratory research with a quantitative approach, which uses questionnaires to collect data. However, it is worth noting that the temporal freeze of many activities directly reflects on the consumer, in addition to growing concerns about the side effects of the need to sustain rules of behavior, such as social distance to reduce the risk of new virus contagions in the future. It is also added that the consumer is learning to consume in the new times and is quite prone to do this learning process together with his supplier. In conclusion, managers believe in aspects that can be improved and indicate hope in times of greater sharing between the parties, in search of a better and more equitable world. The study, despite the location, creates opportunities for further research. It is suggested that you have a special dedication to understanding the relationship between consumer behavior and the final consumer in the face of the coronavirus pandemic, not studied in this course conclusion paper.