Abra o olho: manifesto de design para a diversidade

Abstract

In some societies, expectations are assigned about the person’s behaviour, often related to gender or social role played by them. In this aspect, brazilian society doesn’t detach, and it assigns expectations to maintain historical and religious relations or gender racionality. Equally, work chores follows those traditional patterns: manual, heavy work and relentless behavior are typically masculine; housing chores, those delicate activities or related to vanity are designed to women. LGBTQ+ people do not necessarily assume pre-determined social roles, without fixing to those gender roles: masculine men and feminine women. By that, they’re constantly jugded and associated to arginalization, suffering prejudice, neglect, physical and psychologic violence. Searching project oportunities to attend needs of these groups and others that suffers from it, this research raised historical, bibliographic, statistical data and interviews. To the project development, it was used as a base the methodology of Gui Bonsiepe, that guides to the projectual process, showing techiniques and methods to product development, keeping in mind experimental proposals. To the creative process, the tools used were: mind map, brainstorming, morphological table, study of shapes, colors, sketches and experiments. So it developed a design manifest for diversity, that generated a graphical materials kit made of stamp brand, prime poster, pin brooch, t-shirt, bookmark, social media avatar and mock-ups, which implies its use on fashion itens. The result counts on impact phrases and informations that evidences the issues faced by this public.