A cultura enquanto atrativo turístico em Natal/RN: caracterização, tendências e propostas para desenvolvimento

Abstract

The present work has as its central objective, the understanding of the scenario in which the culture and local identity of the city of Natal/RN is, developing as a research focus, the local tourist attractions. In this way, we will develop as specific objectives the analysis of investments in the cultural segment, proposed to stimulate, structure and promote these cultural attractions from the point of view of local tourist agents, in addition to the production of surveys of local potential. The methodology used was the case study method with a qualitative approach. From this, the research took place through the analysis of public documents, and interview with responsible managers and local tourist actors, being carried out between the months of May and June 2022. The results indicate a neglect of investments aimed at the cultural sector of the region. city, when compared with the sun and sea segment. However, when we deal with the tourist product and the integration of these sectors, we can see a market potential to be explored, thus creating possibilities for taking advantage of the tourist sector present in the city, and inclusion in the cultural scenario of national routing, increasing the training of resources. and demand for the local economy.