Análise de satisfação dos microempreendedores individuais do Rio Grande do Norte com os produtos ofertados pelo Sebrae RN

Abstract

The Brazilian governments face the challenge of simplifying the process of legalizing the work of micro-entrepreneurs, aiming to reduce costs and bureaucracy involved. In this context, Law No. 7,256 of 1984 was enacted, which created the statute for microenterprises. Subsequently, new laws were enacted to regulate micro and small enterprises, aiming to facilitate their formalization and promote their development. The monograph presents an overview of Sebrae as the main promoter of the Individual Microentrepreneur and also highlights the historical evolution of the MEI program, as well as the benefits, rights, and obligations acquired after formalization. The objective of this study is to evaluate the level of satisfaction of Individual Microentrepreneurs in Rio Grande do Norte with the products offered by Sebrae RN. To this end, an exploratory research was conducted, with a quantitative approach and a non-probabilistic sampling, carried out through the application of questionnaires with MEIs in RN. The results present the profile of the Individual Microentrepreneur in Rio Grande do Norte and indicate positive responses regarding the resources offered by Sebrae RN. However, there is a lack of topics such as marketing and finance.