No ritmo do Alecrim: Mini reportagens para o Instagram sobre a identidade cultural de um bairro histórico de Natal/RN

Abstract

This monographic report is the result of an experimental Final Course Project (TCC) in Journalism that presents mini reports for Instagram about the cultural identity of the Alecrim neighborhood, located in the East Zone of the city of Natal, Rio Grande do Norte. Titled “In the Rhythm of Alecrim,” the series consists of four videos, each lasting up to 1 minute and 30 seconds, published on the Instagram profile @borapotiguar. Being one of the oldest neighborhoods in the capital of Rio Grande do Norte, the project proves to be relevant, as it brings the particularities of the region to the internet public, addressing topics related to its history, commercial activity, and the local market. Thoughts from authors and researchers such as Alveal et al. (2011), who discuss the Alecrim neighborhood; Rose (2017), who addresses the importance of Journalism for the dissemination of local culture; Lage (1999), who debates the origins of reporting and its role in society; Fidalgo and Canavilhas (2009), who highlight the presence of mobile phones in journalism; Kalsing (2021), who presents the platformization of Journalism; and Longhi and Pagoto (2021), who treat Instagram as a space for the distribution of Journalism were taken into consideration. It also became clear that the Instagram platform is an excellent ally to Journalism in reaching and engaging users.