59mil e a gestão da diversidade e gênero: relato de experiência à luz de uma agenda sociopolítica

Abstract

This study aims to understand the treatment given to female entrepreneurship and the management of diversity and gender as a policy for inserting members in the 59mil – Junior Enterprise (EJ) of the Social Communication course - Publicity and Propaganda – through the empirical analysis of the recruitment process and selection called #RepresentouTodah, promoted by EJ in 2020, as well as the motivations for the inclusive focus of this initiative. Methodologically, this monograph is based on conducting individual semi-structured interviews with two former female leaders of the EJ in dialogue with the author's experience report as a participant observer of this practice. Fundamentally anchored in concepts such as organizational culture, citizenship, diversity management, gender crossings, employer branding (employer brand management) and others, the research reveals that the business environment is an organism influenced by human issues. Conclusively, in view of these aspects, 59mil reaffirms itself as a great promoter of Diversity and Inclusion (D&I) in the Junior Enterprise Movement ecosystem and points to the need for advances of this nature.