Intervenção empresarial: proposta de implantação do planejamento estratégico da Empresa ArtExpress - Serviços de Entregas Rápidas

Abstract

The present work is an intervention project at ArtExpress - Fast Delivery Services. The main objective was to develop and implement a strategic planning in the pandemic context. The study is justified by the hypothesis that the lack of planning hinders the decision making process. The methodology used was the physician-patient consulting model. This is a qualitative study of the survey-diagnostic type. To obtain the data, a semi-structured interview script was prepared, which was applied to the company's manager, and participant observation was also used. A relevant point in the research was the application of the SWOT Matrix tool, which allowed the analysis of the company's internal and external environment. The business guidelines, mission, vision, and values were defined, and the priorities were determined through the GUT Matrix. The results of this study point towards a strategic maintenance posture, considering that the organization is inserted in an environment of many opportunities, but has many weaknesses that hinder the exploitation of these opportunities. Therefore, strategic actions were developed and formalized through the 5W2H Matrix, aiming to correct the internal weaknesses and take advantage of external opportunities.