Eventos de e-sports como atrativo turístico: estudo no Campeonato Nordestino de Pump It Up (NETÃO)

Abstract

Event tourism causes socio-economic impacts in the localities and works by balancing the tourist flow in low season periods. With the advancement of the internet in the last decades, e-sports events have been gaining prominence and the games market has become responsible for an annual turnover higher than the film industry. The objective of the present work is to analyze the events of e-sports as a tourist attraction, enabling the understanding of the attractiveness of the Northeast Championship of Pump It Up. Descriptive-exploratory research and a quantitative methodological approach were used as the methodology. The results show that, despite being a small event, the Northeast Championship of Pump It Up has a good tourist attractiveness and relevance not only regional, but national.