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Title: Integrating strategic and sustainable design approach for innovation process: a cement case study
Other Titles: Integrando abordagens de design estratégico e sustentável para o processo de inovação: o cimento como estudo de caso
Authors: Silva, Cristiano Alves da
Macedo, Susie
Negreiros, Gileno
Ribeiro, Kilder
Keywords: Strategic Design;Sustainable Brand;Sustainable Design
Issue Date: 2014
Citation: ALVES, C. ; MACEDO, S. ; NEGREIROS, G. ; RIBEIRO, K. . Integrating strategic and sustainable design approach for innovation process: a cement case study. e-Revista LOGO, Santa catarina, v. 3, n. 1, p. 72-82, 2014. ISSN: 2238-2542. Disponível em: <> Acesso em: 26 Jan. 2015
Abstract: Global society and technology have changed the relationships of the market. Quality and cost are not the main aspects of any industrial product. On the other hand, design, innovation and sustainability became significant requirements to company’s competitiveness. In this context, the design approach has shown evolutions, integrating social and environmental aspects beside traditional aspects such as technical and economic. Still, design has been becoming a strategic opportunity for companies, improving their competitiveness and increasing their market share. Thus, this research has analyzed the integration of both the Sustainable Design and Strategic Design Coaching (SDC) method in the making decision activities of companies. A cement company (BQMIL) was assigned as case study, in which the previous results have pointed out the significant hole of those concepts to generate Eco-innovation and Eco-Brand to increase its market share, corroborating the expectative of the design team
ISSN: 2238-2542
Appears in Collections:CCHLA - DEART - Artigos publicados em periódicos

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