“Difícil é, mas desistir nunca”: uma avaliação da efetividade do Projeto ViraVida – Paraíba entre 2010 e 2012

Abstract

This research deals with the issue of sexual exploitation of children and adolescents, for centuries this practice in society, the occurrence of which prompted the need for coping actions to situations of violation of rights. With the arrival of the 1990s, the coping measures are to be realized also by means of the third sector (NGOs, associations, etc.), while gaining ground the Corporate Social Responsibility (CSR) practices in Brazil. While coping alternative to juvenile sexual exploitation, private nature, the ViraVida Project (2008) was designed and implemented, aimed at new ways to create opportunities for young people in socially vulnerable and victims of sexual exploitation, in particular through access to the labor market. In this sense, the study presented here aimed to analyze the effectiveness of ViraVida Project / Paraíba (Campina Grande and Joao Pessoa - PB), between the years 2010 to 2012. In terms of specific objectives, it aims to trace the socioeconomic profile of young graduates of ViraVida Project in Paraíba, analyzing the conditions of participation in the work of these young market and seize the management mechanisms used by the technical staff of the Project for the development of the proposed actions. The focus was given through a descriptive research with quantitative and qualitative and exploratory approach, guided by the critical-dialectical method. The sample for the study consisted of twenty-eight Project young graduates in both cities and seven professional technique of the same team. The objectives and targets set by ViraVida Project were analyzed with regard to the effectiveness of its actions aimed at employability in the labor market, imbued by the change in the socioeconomic conditions of young graduates, as well as the mechanisms used by the Project management for implementation of such actions . The main result is possible to identify the said project, although it has been shown effective with regard to professional integration of young people, presents weaknesses in the implementation process and the achievement of schooling lifting goals, with a view to labor insertion, and restoration of affective bonds and / or family, these proposals that they are the main supporting pillars of that project.