As performatividades de paquera masculina: entre o Facebook e as festas eletrônicas sobralenses

Abstract

Flirting is a selective, calculating and eroticized act. It is a search characterized by certain rituals interrelated with the intentions of the subjects, the axes of classification and differentiation of bodies in levels of desirability and / or passivity, heteronormativity and social codes of each cultural context in which it takes place. The hybrid and concomitant ethnography performed on flirting aimed at analyzing the performance of flirting among men in the online contexts of Facebook and "offline" in electronic parties in the city of Sobral, interior of Ceará, between 2013 and 2016. And, the from there, to interpret, specifically, the social markers of flirting and their intersectionalities, in addition to identifying and understanding the performative rituals of male bodies in flirtation situations during electronic parties and on Facebook. In the analysis of the meanings of the performance rituals of flirting in these contexts, the research had open interviews with sixteen participants of the electronic parties and with dialogues and interviews with other twelve subjects who participated in interactions via Facebook Messenger and through the application "whatsapp". The concept of performance by Richard Schechner (2003, 2010, 2011, 2012) and Erving Goffman (2009, 2010, 2011), as well as Judith Butler's notion of performativity (2002, 2006, 2010, 2011), intersected the reflections on the rituals of flirtation that were analytically divided into the preparatory, blurred and focused or multifocated phases, using Goffman's theorizations. Male flirting is a ritualistic "continuum" between online and offline and has been shown during social research intersected by axes of differentiation - sex, gender, sexuality, aesthetic standards, social class or group performance and generation -, which are contextually reassigned through heteronorma and specific sociability codes. In addition, thinking about the sociabilities of flirting in the ambience of uninterrupted connectivity of cyberculture is based on the premise of hybrid cultural contexts and, therefore, the consideration that contemporary flirting presents itself in a hybridized way in which subjects transit between the symmetric poles of interaction "online" and "offline", reiterating and subverting social norms and rules that structure each cultural context.