O processo de significação do trabalho para revendedoras de venda direta: um estudo exploratório

Abstract

Understood as the locus of precariousness, female labor has established itself as an allegory for the study of forms of exploitation in the labor market, since it embodies the attributes of activity without public regulations and the protection of rights, essentially domestic and poorly paid. In this sense, the Direct Selling (VD) as an occupational arrangement aimed at the female insertion incorporates these characteristics, especially in the scenario after productive restructuring. Therefore, this research aims to understand how the workers of this specific activity develop the senses and meanings of their work. This study is based on the theoretical-methodological framework of the Theory of Activity, advocated by Engestrom on Vygotsky's Historical-Cultural Psychology, and the process of meaning making, were used to understand that the senses, meanings and activity are integrated constructs that organize psychological development. This research was exploratory and comprehensive, with a mixed design and aimed to understand how meaning are processed through the mediations that cross the VD activity in its real and concrete terms in two concomitant phases. This research included 270 female workers in their first phase and 6 in their second phase. In these, a socio-professional questionnaire and semi-structured interviews were applied. The results indicate the interrelation between the components of the activity and the construction of the meaning, especially at the levels of the subject and object of the activity.