Análise de viabilidade econômico-financeira da produção e exportação de óleo de semente e pó de folha de moringa oleífera

Abstract

Adoption of healthy eating habits is growing fast in the world. Consumer demand for products using natural and sustainable raw materials also grows, most notably in the developed countries of Europe and North America. The moringa oleífera, an India native tree which has perfectly adapted to the Brazilian northeastern semi-arid region, is a plant that is proving to be one of the best sources of nutrients and high quality vegetable oil. Two facts about moringa oleífera were verified in the research to write this thesis: 1. There are no relevant studies related to the economic-financial viability of moringa culture in Brazil; 2. The plant is not economically exploited in the country on the scale it could be. Using techniques discussed in the Master's Degree in Innovation at UFRN, such as Design Thinking and Projects Economic Valuation, this work focuses on the economic-financial viability of the moringa plantation in the Brazilian northeastern semi-arid region and on the production and export of moringa leaf powder and seed oil. The results are positive with a NPV of R$ 1,440,160.00. Since this project also aims to implement a startup company for economic exploitation of the moringa, this work is presented in the structure of a business plan.