Diretrizes constitucionais de desenvolvimento sustentável e as novas perspectivas de consumo da economia colaborativa

Abstract

In the last decades, there has emerged a need for strategies that take into account a fair relationship between natural environment and economy. In this new scenario, the theme of development has its precepts widespread as the central focus in diverse legal diplomas and international discussions. According to its precepts, the development process must consider sustainable practices that assure the protection of the environment, in such a way that both present and future generations are able to keep a healthy quality of life. With this in mind, the present work will address the need for the industrial sector to adapt to the constitutional directives for sustainable development, as stated in articles 170 and 225 of the Federal Constitution, articles 2 and 4 of the Law 6938/81 – National Environmental Policy, and the Sustainable Development Goals by the UN. This approach is justified by the reality of the fashion industry, which is contrary to the constitutional and legal precepts of sustainability, requiring a process of reindustrialization. Therefore, we propose a replacement of the traditional production models, currently used by the sector to develop itself, and the adoption of investments in Green Economy and Circular Economy, among others. Furthermore, we aim to demonstrate that an ascending genre of consumption, the conscious consumption, from the perspective of new business models within the fashion sector, is being motivated by the collaborative economy, contributing to the establishment of sustainable development possibilities. Defined the issue, we will evaluate the future possible scenarios, based on what is being diffused by new production trends in the clothing sector, that are winning market space. Finally, we note the outlines of the topic at hand on the current pandemic scenario, its effects on the economic market of goods and services and the dichotomy of sharing and social isolation practices. To attain the desired goals, we use a qualitative, exploratory approach, as well as a deductive method, starting from the analysis of legal provisions and bases, as well as institutes, concepts and characteristics correlated to the main objectives of this study. In addition, the theoretical nature of the research is based on dogmatic practices, bibliographic research, academic works, journalistic articles. We conclude that the fashion industry needs to reinvent itself, adopting in its development process practices aligned to the principles of sustainable development. This possibility can become real in face of the trend of new business models that prioritize conscious consumption practices and collaborative economy.