Curadoria de conteúdo na extensão universitária: estudo sobre os grupos musicais da EMUFRN nas redes sociais digitais

Abstract

The extension activities of a University constitute a fair amount of its institutional face to the community. However, the people responsible for actions, projects, courses and extension groups pay little attention to the treatment of information in their practices. Thus, the dissemination of information through digital social networks does not meet ideal parameters of effectiveness. This dissertation aims to investigate how the tools offered by content curation can contribute to a better dissemination of information on digital social networks by extension groups of the School of Music of the Federal University of Rio Grande do Norte (EMUFRN ). This monographic procedure research employed a qualitative approach, with exploratory purpose, to investigate six extensionist musical groups of the referred school. The speciNc objectives were: to characterize the extension projects of EMUFRN, identifying its informational objectives, human and technical resources; to analyze the performance of managers of social networks of EMUFRN's extension actions from the point of view of content curation; to analyze the posts on the Instagram proNles of the EMUFRN extension groups regarding content curation; to propose guidelines for the use of content curation to make the dissemination of information within the scope of EMUFRN's extension actions more effective. As data collection techniques, document research, questionnaire and structured interview were used. The results showed that: digital social networks do not receive its due importance at the institutional project stage; there is still little dimension of the potential of networks to expand and build audiences; there is an excess of self-referential content and little value added in the analyzed proNles. Some content curation practices were identiNed by the managers of social networks and there is potential for generalizing its use among other groups at EMUFRN.