Costa, Sílvia Pires BastosSantos, Apresentação Dayanne André dos2021-10-252022-05-252021-10-252022-05-252019-06-28SANTOS, Apresentação Dayanne André dos. Análise da utilização das ferramentas do endomarketing nas empresas do setor supermercadista do município de Cruzeta/RN. Orientadora: Profª. Drª. Sílvia Pires Bastos Costa. 2019. 24 f. Monografia (Bacharelado em Administração) - Faculdade de Engenharia, Letras e Ciências Sociais do Seridó, Universidade Federal do Rio Grande do Norte, Currais Novos, RN, 2019.https://repositorio.ufrn.br/handle/123456789/47481The aim of this study is to analyze the use of the tools of the Endomarketing in the supermarket sector of the municipality of Cruzeta / RN, from the point of view of the perception of the managers of the companies. More specifically, it sought to investigate which actions are used in the effective endomarketing in the companies, how these actions are organized and by whom, besides observing what benefits arise for employees with the practice of the actions and if the desired return by the managers is being obtained. The research is classified as descriptive and exploratory, with non-probabilistic sampling and collection of information through structured interviews. The methods used for analysis are qualitative and quantitative, covering content and graph analysis and their respective results. With regard to the opinion of the respondents about the application of the endomarketing in the analyzed locality, it was perceived that it is an issue still new and that needs to be intensified in the organizations, besides being shown to be used in a limited way due to the necessity of greater financial investment.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Setor supermercadistaAdministração estratégicaEndomarketingCruzeta, RNAdministraçãobachelorThesis