Araújo, Regina Ferreira deAraújo, Kesly Arielly Silveira de2025-08-012025-08-012025-06-02ARAÚJO, Kesly Arielly Silveira de. "Venha viver Extremoz" como estratégia de promoção de destino turístico: ações, alcances e perspectivas. Orientadora: Regina Ferreira de Araújo. 2025. 33 f. Trabalho de Conclusão de Curso (Graduação) - Curso de Turismo, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/65061Marketing has become a highly influential strategy for the success of products and services, including tourism destinations. In this context, the present study aimed to analyze the promotion of the municipality of Extremoz/RN as a tourist destination, highlighting its potential to become a major attraction, provided there is investment in its promotion. The research was based on authors who address topics such as tourism marketing, destination management, and digital communication strategies. To support the theoretical foundation, exploration and descriptive research was carried out, and as a data collection technique, a field study was conducted using a qualitative, nonstructured interview guide, aiming to analyze and understand how the municipality is being promoted for tourism purposes. The results of the study highlight that Extremoz has made progress in promoting itself as a destination but still faces challenges related to the lack of strategic planning, insufficient investments, and the need to strengthen its tourism infrastructure. As a practical contribution, it consists in the proposal of a strategic marketing plan aimed at professionalizing the promotion and increasing the competitiveness of the municipality.pt-BRAttribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/Marketing turísticoPromoção de destinosPlanejamento estratégicoExtremoz/RNDesenvolvimento do turismo.bachelorThesisCIENCIAS SOCIAIS APLICADAS::TURISMO