Brandão, Gláucio BezerraMesquita, Yugui Esteves2022-03-102022-03-102022-02-18MESQUITA, Yugui Esteves. Ferramentas de impacto na gestão e liderança em experiência do cliente no negócio tecnológico. 2022. 59 f. TCC (Graduação em Ciências e Tecnologia) - Escola de Ciências e Tecnologia, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/46491The sector of services and products linked to technologies is part of everyday life. The organizational and only professional infrastructure depends on innovation, as well as the reception of success and non-customer satisfaction. Therefore, the relationship with the public is a factor of loyalty and for the image of technology, whether in terms of marketing, general interface business or support in general. However, there are process management and leadership practices that help the success of the customer experience in a healthy way for the company and the target audience, enhancing as opportunities for development, efficiency and efficiency both in the consumer experience and in the company's internal organization. A management methodology available here includes field research, practical and theoretical knowledge, as well as technical approaches to identify the categorization of opportunities, visions of processes and models of and leadership. In addition, the application of tools and methodologies brought positive results to the indicators developed, measured through estimates of process flowsGestão e liderançaExperiência do clienteGestão de projetosSucesso do clienteGestão de resultadosManagement and leadershipCustomer experienceProject managementCustomer successResults managementbachelorThesis