Guardia, Mabel Simone de Araújo BezerraSilva, Maria Helena da Paz2023-07-182023-07-182023-07-07SILVA, Maria Helena da Paz. Adoção das mídias sociais como ferramenta promocional em agências de viagens na pandemia: um estudo nas agências do Seridó-RN. Orientadora: Mabel Simone de Araújo Bezerra Guardia. 2023. 33 f. Artigo (graduação em Turismo) - Faculdade de Engenharia, Letras e Ciências Sociais do Seridó, Universidade Federal do Rio Grande do Norte, Currais Novos, RN, 2023.https://repositorio.ufrn.br/handle/123456789/53643The pandemic and subsequent social isolation have had a severe impact on tour-ism, completely halting all activity in the industry. It is necessary to analyze the be-haviour of tourist equipment. That is why travel agencies were selected as the sub-ject of study to understand the issue. As social networks expand, more promotional options emerge, which develop into strategies and provide businesses with security by complementing face-to-face services. Because of this, the present study aims to analyze the contributions of social media in the strategies adopted by travel agen-cies in the Seridó Potiguar region to address the pandemic crisis. The methodology employed in this study was exploratory. It involved conducting bibliographical re-search using books and scientific articles, as well as electronic research to collect information and identify travel agencies through the Register of Service Providers (CADASTUR). The approach was implemented by using a travel script applied to companies located in the selected municipalities of the Seridó region. The theoreti-cal approach was based on the studies conducted by Nápoli et al. (2020) and Serpa and Cardias (2021), which examined social media and agency behaviour during the pandemic. The results identified that social media has a positive and direct impact on tourism agencies, serving as a strategy to attract tourists and facilitate trip plan-ning.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/TurismoOperadoras de TurismoIsolamento SocialMídias SociaisSeridóTourismTour OperatorsSocial IsolationSocial MediabachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::TURISMO