Ferreira, Lissa Valéria FernandesFigueiredo, Lucas Freire Duarte2024-10-042024-10-042024-08-15FIGUEIREDO, Lucas Freire Duarte. Os efeitos da inteligência artificial na experiência e no relacionamento do cliente em supermercados do Brasil. Orientadora: Lissa Valéria Fernandes Ferreira. 2024. 72 f. Trabalho de Conclusão de Curso (Graduação) - Curso de Administração, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2024.https://repositorio.ufrn.br/handle/123456789/60305This thesis aims to analyze the effects of Artificial Intelligence (AI) on customer experience and relationships in Brazilian supermarkets. Through a bibliographic and descriptive approach with a qualitative focus, the study investigates how AI is being implemented in the supermarket sector to optimize operations and personalize customer experience. The explanatory observational technique was used to collect and analyze secondary data from various academic and technical sources. The research revealed that AI is transforming the food retail sector by improving operational efficiency, predicting demands, personalizing offers, and enhancing customer service. However, implementing these technologies presents significant challenges, such as high costs, integration with legacy systems, and data security issues. This study contributes to the existing literature by providing a detailed analysis of the impact of AI on the supermarket sector, offering valuable insights for managers and professionals on how to maximize benefits and overcome the challenges of adopting AI.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Administração de empresasRelacionamento com o clienteSupermercadoInteligência artificialExperiência do clienteBusiness administrationCustomer relationshipSupermarket RetailArtificial intelligenceCustomer experiencebachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO