Sousa Neto, Manoel Veras deRodrigues, Geórgia Cristiane2016-05-092016-05-092015-09-11RODRIGUES, Geórgia Cristiane. BYOD como política de segurança em uma empresa: uma análise à luz da PMT. 2015. 83f. Dissertação (Mestrado em Administração) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2015.https://repositorio.ufrn.br/jspui/handle/123456789/20412The advancement of mobile technology, with regard to the availability of 3G / 4G and use of devices such as Smartphones and Tablets yielded a new communication phenomenon: BYOD (Bring Your Own Device), is a new business trend, where employees are using their own devices for work purposes. The rapid expansion of BYOD , data security and privacy issues pose significant challenges for organizations. The most common response to these concerns is the adoption of corporate policies governing BYOD. This study aims to analyze the intention of employees to comply with the organization's security policy in the context of BYOD, when employees use their personal devices to access organizational resources to develop work related tasks, inside or outside the organizational environment. Therefore, we will use the Motivation Theory Protection as theoretical basis. In terms of methodology, this research will be a descriptive and exploratory study with a quantitative approach. Nonrandom will be the type of sampling. For collection, a structured questionnaire, survey type, with a set of measurement items for each construct is applied. The data analysis step is performed by means of descriptive statistics, Exploratory Factor Analysis and Multiple Linear Regression. From a theoretical point of view, the results demonstrate that the PMT model provides a solid theoretical basis for research in this area. However, the results also suggest that this model is affected by contextual factors, and the selection of the sample may influence the importance of the different components of the model. Therefore, caution should be taken in generalizing these results to other settings and populations.porAcesso AbertoSegurança da informaçãoConsumerização de TIBring Your Own Device (BYOD)TMPmasterThesisCNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO