Ramos, Anatalia Saraiva MartinsDias, Gabriela Figueiredo2021-02-112021-02-112020-10-30DIAS, Gabriela Figueiredo. Antecedentes da intenção de descarte responsável de smartphones: modelagem e validação empírica. 2020. 164f. Tese (Doutorado em Administração) - Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2020.https://repositorio.ufrn.br/handle/123456789/31517This study aims to investigate factors that influence the consumer intention, responsible for disposals of smartphones. Therefore, a research model is proposed that integrates the Theory of Planned behavior and Norm-Activation Theory (Altruism Theory), and constructs convenience of recycling, responsible disposals information and corcerns about data privacy. Although not included in previous research models, concerns about data privacy has emerged, in current researches as a significant barrier to recycling. This research is descriptive with a quantitative approach. The population of this research is smartphone users, and the sample consisted of 1.394 graduate students from courses associated with the area of Applied Social Sciences at brasilian universities. Data collection was performed through questionnaires applied in person and online. The analysis was performed by Exploratory Factor Analysis (AFE) and Structural Equation Modeling (SEM) in path analysis: analysis of the measurement model (Confirmatory Factor Analysis - CFA) and analysis of the structural model. The analysis was performed with the support of the SPSS®26 and AMOS®25 softwares. The results obtained indicate that factors such as attitude, moral norms and perceived behavioral control are the variables that most influence the intention of responsible disposal of smartphones. The students demonstrated a positive attitude, a sense of responsibility and a moral obligation to dispose of their smartphones in an environmentally correct way, however they face barriers such as the absence of adequate infrastructure and a lack of information about how and where to properly dispose of their obsolete electronic equipment. The hypothesis related to the concern with data privacy was confirmed, however, it presented a small influence in relation to the intention of responsible disposal.Acesso AbertoLixo eletrônicoComportamento do consumidorTeoria do comportamento planejadoTeoria da norma-ativaçãoPrivacidade dos dadosdoctoralThesis