Lucena, Luciana de Figueiredo LopesBulhões, Ana Graziella Fernandes Nobre2022-07-112022-07-112022-02-25BULHÕES, Ana Graziella Fernandes Nobre. BIM Office: plataforma web para contratação de projetos de engenharia na modelagem BIM - building modeling. 2022. 98f. Dissertação (Mestrado Profissional em Ciência, Tecnologia e Inovação) - Escola de Ciências e Tecnologia, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/48453The Architecture, Engineering and Construction (AEC) industry has been influenced by rapid technological changes, among which the BIM - Building Information Model, translated into Portuguese "Construction Information Model" has stood out in recent times. Projects were no longer made in 2D drawings without information and started to be made digitally. BIM is considered to be one of the hallmarks of innovation in the AEC industry. The methodology proves to be a promising path for the civil construction industry and allows the unification of important information, allows improvements in the project even before its execution and has as one of its main objectives the delivery of projects and works with the least amount of errors as possible, making the projects more faithful to the final product and enabling more accurate budgets, more efficient project execution and construction savings. To this end, the Federal Government is encouraging the use of BIM in Brazil through decrees and laws. In addition to federal public administration entities, engineers, architects and construction companies are being affected by these laws. However, not everyone is able to work with BIM projects. Therefore, there is an opportunity for growth for BIM designers in the new emerging market. Given this scenario and the desire to contribute to the promotion of the economy of the construction industry, this work aimed to carry out a study for the development of a web platform, called BIM Office, in order to provide the connection between those who need to buy BIM projects with those who know how to design in BIM, through digital mediation. The studies consisted of carrying out a market research, where the adherence of the business model was found, revealing that 72,4% of respondents are willing to buy engineering projects in BIM modeling using online services. Then, the economic-financial analysis of the startup was carried out, using the NPV, IRR and Payback methods when it was possible to verify the financial viability of the company. The sensitivity analysis of the financial indicators showed that even in a pessimistic scenario the company is viable. After proving the viability of the business, the low-fidelity minimum viable product (MVP) was developed using the smoke technique.Acesso AbertoMediação digital para projetos de engenhariaBuilding Information Modeling (BIM)InovaçãoTecnologiamasterThesis