Medeiros, Carlos Alberto FreireSilva, Mariana Graciano da2023-12-132023-12-132023-12-07SILVA, Mariana Graciano da. Motivação no trabalho dos colaboradores da Agência SEBRAE grande Natal. Orientador: Carlos Alberto Freire Medeiros. 2023. 51 f. Trabalho de Conclusão de Curso (Graduação em Administração) - Departamento de Ciências Administrativas, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/55837Work motivation is crucial in organizations, as motivated employees contribute more positively. In this context, this research aims to analyze and diagnose the motivational factors of employees at the Sebrae Grande Natal Agency, located in Rio Grande do Norte, as well as to measure the overall job satisfaction level. The survey was conducted through an online form with closed-ended questions, using Likert scales and correlating with motivational theories of Maslow, Herzberg, and McClelland, employing the technique of descriptive statistical analysis. The results indicated that employees are satisfied with their work and are more motivated by security needs and hygiene factors, as well as power and affiliation needs. Finally, with this diagnosis, the organization can implement improvements and guide future research on employee satisfaction regarding motivational variables, promoting effective collaboration among individuals within the company.motivação no trabalhosatisfação no trabalhoteorias Motivacionaiswork motivationjob satisfactionmotivational theoriesbachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS