Cavalcanti, Gêsa Karla MaiaSouza, Luis Gustavo Freitas de2023-07-122023-07-122023-06-27SOUZA, Luis Gustavo Freitas de. Genshin Impact: um estudo sobre relações culturais em um jogo gacha. Orientador: Gêsa Cavalcanti. 2023. 91 f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda) - Departamento de Comunicação, Universidade Federal do Rio Grande do Norte, Natal, 2023https://repositorio.ufrn.br/handle/123456789/53268This research aimed to analyze gacha games, an object that presents itself as a challenge because it is little researched, especially in the national context. The focus of the research is on a more general view of gacha games, trying to understand their dynamics, structure and focus, mainly, on the defensive cultural relations between gacha game and player. The research starts from an exploratory-descriptive design methodology that mixes content analysis and autoethnography in the investigation of a single case study, for which the gacha game Genshin Impact (HoYoverse, 2020) was selected.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/estudo de casogachajogosrelações culturaisbachelorThesisCNPQ::CIENCIAS HUMANAS