Medeiros, Carlos Alberto FreireSantos, Ingrid Camilla Souza2023-12-132023-12-132023-12-07SANTOS, Ingrid Camilla Souza. Análise de mercado para a elaboração de um plano de negócios: conveniência 24 Horas em Lagoa Azul. Orientador: Carlos Alberto Freire Medeiros. 2023. 31 f. Trabalho de Conclusão de Curso (Graduação em Administração) - Departamento de Ciências Administrativas, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/55860This course completion work has as its object of study the elaboration of a business plan for a 24 Hour Convenience in Lagoa Azul, Natal/RN, demanding a careful analysis of the local market. This study aims to understand the feasibility and key elements necessary to establish a business that meets the specific demands of this region. Market analysis plays a fundamental role in this process, considering both internal and external aspects that influence the success of the business. In this context, identifying the target market, analyzing the competition, understanding the needs and preferences of potential customers are essential elements. The Lagoa Azul neighborhood, due to its location in the north of Natal and its characterization as a region with significant entrepreneurial potential, is the central focus of this analysis. The collection of primary data, carried out through an interview supported by a questionnaire in 30 households, offers valuable insights into the local consumer profile, their consumption habits, preferences and gaps in competitors' offers. This information was crucial for the strategic definition of a 24-hour convenience that can not only fill gaps in the local market, but also exceed expectations, offering a differentiated service adapted to the specific demands of the region. The market analysis not only outlined an overview of the current scenario, but also provided guidance for implementing effective business strategies.Attribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/análise de mercadoplano de negóciosviabilidadeempreendimentopotencial empreendedorimplementação de negóciobachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS