Madeira, Charles Andrye GalvãoRocha, Tathiany Deyse Fernandes2023-04-142023-04-142022-12-16ROCHA, Tathiany Deyse Fernandes. Design thinking e storytelling para o desenvolvimento de características do comportamento empreendedor: um estímulo ao empreendedorismo inovador. Orientador: Charles Andryê Galvão Madeira. 2022. 159f. Dissertação (Mestrado Profissional em Inovação em Tecnologias Educacionais) - Instituto Metrópole Digital, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/52157The exercise of entrepreneurship has been proving to be a promising professional option for many young people. However, in addition to this, the development of characteristics of entrepreneurial behavior can also be exploited to improve the employability of individuals in different trades. However, traditionally, the formation of technological areas lacks the development of these skills and sometimes, its professionals demonstrate difficulties in entering and maintaining in the current and demanding world of work. One of the causes of this failure is the unpreparedness of individuals in the task of conceiving attractive solutions that solve really relevant problems. In response, an active and reflective posture in solving real problems is essential and can be made possible in the experience of active learning methodologies, especially those that involve empathy with the target audience. Thus, using the empathic characteristics of Design Thinking and Storytelling, this research seeks to answer the following question: How can entrepreneurial behavior skills be developed in technology professionals using Design Thinking and Storytelling? For this purpose, the general objective was defined as: To analyze the combination of Design Thinking and Storytelling in the development of characteristics of entrepreneurial behavior that favor the performance of professionals in the technological area. For the general objective to be achieved, four stages were fulfilled, namely: i) Identification of the main behavioral difficulties faced by startup entrepreneurs; ii) Combination of Design Thinking stages and Storytelling elements in a pedagogical proposal that helps to minimize the identified difficulties; iii) Application of the elaborated pedagogical proposal; iv) Evaluation of the impact of the pedagogical proposal on the development of entrepreneurial behavioral characteristics. As a theoretical foundation, concepts involving entrepreneurship and innovation, characteristics of entrepreneurial behavior, entrepreneurial education, and active methodologies, especially Design Thinking and Storytelling, were detailed. Exploring the characteristics of action research, the researcher took advantage of her professional context to interview entrepreneurs in the technological area about the main difficulties faced. With this information in hand, a pedagogical proposal was developed and applied in Technological Residency classes. The results obtained confirm the pertinence of using practices involving the combination of Design Thinking and Storytelling in the development of characteristics of entrepreneurial behavior. From the experience of the interventions, the participants worked on solving real problems and persuasively presented solutions that required the indicated entrepreneurial behaviors, in addition to other skills. In addition, by using narratives in the format of short videos, the practice benefited from the engagement and better understanding of the concepts by the participants. The results also show the relevance of the participants' accessibility to information and people involved in the problem under analysis. This condition allowed greater dynamism and richness in the holdings. Finally, as a product of this research, a teaching sequence guided by the intervention described here was elaborated.Acesso AbertoInovaçãoComportamento empreendedorEducação empreendedoraDesign thinkingStorytellingmasterThesisCNPQ::CIENCIAS HUMANAS::EDUCACAO