Araújo, Jacyene Melo de OliveiraMedeiros, Adrielle da Rocha2025-02-052025-02-052025-01-09MEDEIROS, Adrielle da Rocha. Do entretenimento à aprendizagem: estratégias para o uso pedagógico de mídias televisivas na educação infantil. 2025. 29 f. Trabalho de Conclusão de Curso (Graduação em Pedagogia) - Centro de Educação, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/62463The present article aims to reflect on the use of screens, particularly videos for young children, with a focus on a class of 2 to 3-year-olds in Early Childhood Education in the western zone of Natal/RN. The research explores conceptions of childhood and the relationship between media and child development, based on the theories of Vygotsky and Piaget. The methodological investigation included a bibliographic review, semi-structured qualitative interviews, and analysis of pedagogical practices in the classroom. The results showed that excessive screen time can harm children's cognitive, social, and emotional development. However, when technology is used in a controlled and supervised manner, it can provide benefits for learning. The article highlights the importance of creating stimulating and interactive environments, where the use of educational media is guided and mediated by adults. Finally, it emphasizes that, even with concerns about screen exposure, it is possible to integrate them constructively in Early Childhood Education, promoting creativity and critical thinking, as long as they are used consciously and responsibly.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Educação infantilEarly childhood educationUso de telasScreen useDesenvolvimento infantilChild developmentPráticas pedagógicasPedagogical practicesbachelorThesisCNPQ::CIENCIAS HUMANAS::EDUCACAO