Chacel, Marcela Costa da CunhaLira, Ana Roberta MaiaMoura, Thainá Trindade de2025-07-222025-07-222025-07-03LIRA, Ana Roberta Maia e Moura, Thainá Trindade de. O público das telenovelas do streaming: estudo exploratório sobre os telespectadores de Beleza Fatal. 2025. 23 f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda) - Departamento de Comunicação Social. Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/64814This research investigates the behavior of soap opera viewers within streaming platforms, focusing on the series Beleza Fatal, released in 2025 by Max. The study assumes that, even in a digital environment, the soap opera maintains its narrative structures and symbolic value in Brazilian culture. Through in-depth interviews with eight viewers, it aimed to understand how the audience perceives and consumes soap operas outside traditional TV programming. The results reveal an updated mode of consumption, with more flexible schedules and greater thematic freedom, yet preserving the dramatic essence and emotional connection. Social media also played a key role in the discovery and engagement with the series, highlighting a new ecosystem for the consumption and circulation of the genre.pt-BRAttribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/TelenovelaStreamingBeleza FatalTelespectadoresConsumo Midiático.bachelorThesis