Pereira, Erick WilsonDiniz, Pedro David Barreto2025-07-282025-07-282025-06-16DINIZ, Pedro David Barreto. A vulnerabilidade do consumidor no ambiente digital: desafios jurídicos frente às estratégias persuasivas nas mídias sociais. Orientador: Erick Wilson Pereira. 2025. 13f. Trabalho de Conclusão de Curso (Graduação) - Curso de Direito, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/64984The role of digital media in consumer relationships highlights the need for an integrated legal approach that can keep pace with technological evolution and ensure consumer protection. This study aimed to investigate the effectiveness of existing legal norms in protecting consumers exposed to misleading advertising on social media within the context of e-commerce. The methodology adopted was qualitative, with exploratory bibliographic research, using the deductive method and the analysis of doctrinal and legislative sources. The results pointed to the need for legislative review, stronger transparency on digital platforms, and the development of accountability mechanisms and digital education.pt-BRAttribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/Direito do consumidorComércio eletrônicoPropaganda enganosaVulnerabilidade digitalConsumer lawE-commerceMisleading advertisingDigital vulnerabilitybachelorThesisCIENCIAS SOCIAIS APLICADAS::DIREITO