Macêdo, Maria Luíza Alves de2019-01-112019-01-112018-06-29MACÊDO, Maria Luíza Alves de. E-commerce de carnes nobres - estudo de caso: FURNAS Top Carnes. 2018. 25f. Dissertação (Mestrado Profissional em Ciência, Tecnologia e Inovação) - Escola de Ciências e Tecnologia, Universidade Federal do Rio Grande do Norte, Natal, 2018.https://repositorio.ufrn.br/jspui/handle/123456789/26485The commercialization of beef, chilled or frozen, is carried out in Brazil mainly by supermarkets, but some alternatives are gaining strength in the market, one of them is the online marketing of these products. The following work aimed to present an online marketing model of beef presenting for this purpose a case study of the FURNAS Top Carnes startup created in 2017. The work was based on the bibliographical research on the subject meat and e-commerce, to understand a possible form of insertion of a company in that market. After research and practical development it was possible to identify that the venture has the potential to become a benchmark in the market. It is important for future studies to develop strategies to overcome the competition in the sector that is growing more and more.Acesso AbertoAgronegócioAçougueComércioModelo de negóciosPecuária de cortemasterThesisCNPQ::OUTROS::CIENCIAS: CIÊNCIA, TECNOLOGIA E INOVAÇÃO