Libardi, Guilherme BarbacoviCâmara, Maria Eduarda Souza Medeiros da2022-12-122022-12-122022-12-06CÂMARA, Maria Eduarda Souza Medeiros da. #Arrumesecomigo: uma análise sobre as apropriações da hashtag no TikTok por jovens apaixonadas por moda. 2022. 85f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda), Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2022.https://repositorio.ufrn.br/handle/123456789/50092TikTok is increasingly used by social media consumers, particularly during and after the COVID-19 pandemic. In this media, hashtags are important tools for disseminating the content posted and one of them has drawn the attention of the public that, more and more, watches, likes, comments and shares your videos: #arrumesecomigo. Therefore, the objective of this study is to analyze the forms of appropriation of this hashtag in order to understand the consumption and influence of this strategy on Fashion Tiktok among young people passionate about fashion. For this, a quantitative survey was carried out with the public determined in relation to the hashtag. In order to support the analyses, we also appropriated the bibliographical research, weaving discussions on social media, the transformation in participation and consumption, uses and appropriations, in addition to carrying out documentary research to gather data regarding the consumption of the platform. Therefore, from the analysis of the results, it is possible to conclude that in addition to creating a community around the hashtag, there is also a new lifestyle promoted by digital influencers who publish this type of content, generating new appropriations of fashion by those who watch.Attribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/TikTokHashtagConsumoModaPesquisa QuantitativabachelorThesis