Oliveira, Nominando Andrade deLoureiro, Thiago Jose de Azevedo2014-12-172009-12-032014-12-172009-02-27LOUREIRO, Thiago Jose de Azevedo. Competitiveness of rural producers of cane sugar agreste region of Rio Grande do Norte. 2009. 117 f. Dissertação (Mestrado em Estratégia; Qualidade; Gestão Ambiental; Gestão da Produção e Operações) - Universidade Federal do Rio Grande do Norte, Natal, 2009.https://repositorio.ufrn.br/jspui/handle/123456789/14919Deregulation of the sugar-alcohol sector in the 90s meant that agribusiness firms begin a process of reorganization of their production structures to enhance their abilities to become competitive in the new scenario. This study aims to examine the Production Chain of Sugar cane in Agreste region of Rio Grande do Norte, with studies to contribute to the competitiveness of farmers giving grants for planning and implementing policies, programs and projects, public and / or private. The method used in the study was researching the literature on the history of sugar cane in Brazil, agribusiness management, production chains and competitiveness, in field research used a questionnaire to collect information from farmers. It is concluded that the rural producers of cane sugar in newborns are not competitive and therefore it is necessary policies and / or for private gain in competitiveness of producers and consequently the production chain. It is hoped that the study serves as a subsidy for those policies proposiçãoapplication/pdfAcesso AbertoCompetitividadeCana-de-açúcarAgronegócioCompetitivenessSugar caneAgribusinessCompetitividade dos produtores rurais de cana-de-açúcar da região agreste do Rio Grande do NorteCompetitiveness of rural producers of cane sugar agreste region of Rio Grande do NortemasterThesisCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO