Oliveira, Almir Félix Batista deSilva, Luis Eduardo Gomes2025-03-062025-03-062025-01-14GOMES, Luis Eduardo Silva. Educação patrimonial através das redes sociais, um estudo de caso: "O que é que Natal tem?". 2025. 23 f. Trabalho de Conclusão de Curso (Graduação em Turismo) - Departamento de Turismo, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/62902Given the reality experienced by the population of the city of Natal, marked by a perceived lack of identity or limited knowledge of their heritage, this article seeks to present an approach to heritage education carried out virtually through the Instagram page "O que é que Natal tem?" (@oqueequenataltem). It details the interactions and reach achieved during the first year of this initiative through the use of images and videos. To develop the article, data provided by the Mlabs platform—a social media management tool—were collected and analyzed, contributing to an understanding of the profile of the page's followers and the level of engagement achieved throughout the content production process. Additionally, bibliographical research was conducted to outline concepts related to heritage education, providing a solid foundation and introduction to the context in which the profile operates. This initiative highlights the functionality of communication in the virtual world, proposing a new perspective for addressing heritage education. The results of this work demonstrated a positive outcome, underscoring the potential of digital tools in fostering cultural awareness and identity.Attribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/Educação PatrimonialHeritage EducationRedes SociaisO que é que Natal tem?Social MediabachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS