Alves, Fabrício GermanoOliveira, Ana Paula Souza de2023-07-202023-07-202023-07-06OLIVEIRA, Ana Paula Souza de. A Responsabilidade civil do Influenciador digital e as relações de consumo. Orientador: Fabrício Germano Alves. 2023. 49 f. Trabalho de Conclusão de Curso (Graduação em Direito) - Departamento de Direito, Universidade Federal do Rio Grande do Norte, Natal, 2023.https://repositorio.ufrn.br/handle/123456789/53907The Federal Constitution imposed on the Brazilian state the promotion of consumer protection as a duty, through legislation. Thus, the Consumer Defense Code emerged with the aim of equating consumer relations by defending the most vulnerable subjects, consumers, and making responsible the lucrative activities of hyposufficient subjects: suppliers. However, in a society of overexposure and with the advent of technology, new subjects conquer space and gain the trust of their peers, influencers and these new social relationships begin to have consumerist contours from the moment that suppliers look for influencers to, using testimonial advertising, publicize your products. However, due to the trust that digital consumers place in these influencers, they are more vulnerable to abusive advertising practices and, for this reason, it is necessary to identify the civil liability of these opinion makers based on the legal framework and the legal microsystem of consumer right.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/direito do consumidorrelações de consumovulnerabilidadebachelorThesisCNPQ::CIENCIAS SOCIAIS APLICADAS