Oliveira, Raquel AssunçãoAzevedo, Luis Henrique Ferreira de2021-08-182021-09-202021-08-182021-09-202021-08-12AZEVEDO, Luis Henrique Ferreira de. Marketing musical 4.0: uma análise do lançamento "Girl From Rio" da artista Anitta. 2021. 48f. Trabalho de Conclusão de Curso (Graduação em Publicidade e Propaganda) – Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2021.https://repositorio.ufrn.br/handle/123456789/34478This monograph consists of a study about the marketing applied to the musical universe and how it can serve as a tool to boost each release. Its main purpose will be to study music marketing, but also to contextualize this tool in the musical environment, in addition to punctuating and analyzing those used by artists, more specifically in the release of the song Girl From Rio, by artist Anitta. For the construction of the theoretical basis, the studies by Kotler, Kartajaya and Setiawan (2012; 2017) and Longo (2014) will be mainly consulted. The case study methodology will be used to list and analyze how to apply it in the release of that song. For this, research will be carried out in several articles on reference sites on the subject, as well as analysis of the artist's accounts on platforms such as Spotify, YouTube and Instagram. Therefore, with this knowledge, it will be possible to critically map musical marketing strategies.Attribution-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nd/3.0/br/Marketing Musical.Música.Anitta.Publicidade.Streaming Musical.bachelorThesis