Lourenço, André Luís Cabral deNery, Leonardo Fagundes2015-08-272021-10-052015-08-272021-10-052014-11-27NERY, Leonardo Fagundes. Análise de viabilidade de projeto de instalação de uma filial de uma empresa de autopeças para linha pesada em Santa Maria, Rio Grande do Sul. 2014. 87 f. Monografia (Bacharelado) - Curso de Economia, Departamento de Economia, UFRN, Natal, 2014.https://repositorio.ufrn.br/handle/123456789/41710This work aimed to study the X Company that sells auto parts for mechanical maintenance of heavy line segment for trucks and buses. She works in the city of Rio de Janeiro for over 20 years and during that time gained considerable share of the market in which it operates. Due to the commercial, administrative and financial success its directors decided to expand the company's capital is in the commercial area or in finance. Studies of this work will be up to advise the direction of X in the most appropriate choice for the company's future. The work had as main purpose the feasibility study of the project to establish a subsidiary company in X other than its headquarters location. In principle the choice for new branch fell on the town of Santa Maria in Rio Grande do Sul To achieve the proposed objectives and better understanding it was necessary to divide the study into three parts. First the diagnostic market will be studied, the estimation of demand and sales of the new subsidiary of X in Santa Maria / RS; The following will be addressed the estimated costs and expenses for deployment and branch; will be finalizing the estimated value of the investment needed to start activities in Santa Maria, aiming to calculate the Internal Rate of Return (IRR) and its comparison with rates of return on alternative assets, for purposes of assessment on the viability of the project investment.Empresa XLucroMercadobachelorThesis