Rocha Filho, Ruy AlkmimNascimento, Erick Allan Vicente do2024-08-202024-08-202024-08-15NASCIMENTO. Erick Allan Vicente do. Da pré-produção à divulgação: o processo criativo do videoclipe "Sejas Tu" da banda Luaz. 2024. 111 f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Audiovisual - Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2024.https://repositorio.ufrn.br/handle/123456789/59580This experimental final-year project presents the complete process of developing and producing the music video for the song “Sejas Tu” by the Luaz band. In addition to the bibliographic research that underpins the theoretical framework of this work, the project addresses all relevant steps for the preparation of the final product. These steps include idea conception, production planning, location selection, casting, recording, editing, and finalization. The final music video is a visual representation of the song “Sejas Tu”, capturing its essence and message through imagery and visual storytelling. This technical-scientific report documents the creation and production process, providing insights into the challenges faced, the decisions made, and the techniques used.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/VideoclipeClipeLuazSejas TuProdução audiovisualbachelorThesis