Gouvinhas, Reidson PereiraNunes, Gabriel Medeiros Procópio2025-01-242025-01-242025-01-08NUNES, Gabriel Medeiros Procópio. Aplicação da modelagem de processos para a melhoria da eficiência do RH em uma empresa de serviços financeiros. 2025. 65 f. Trabalho de Conclusão de Curso (Graduação em Engenharia de Produção) - Departamento de Engenharia de Produção, Universidade Federal do Rio Grande do Norte, Natal, 2025.https://repositorio.ufrn.br/handle/123456789/61907This study explores the application of Business Process Management (BPM) and digital transformation as strategies to enhance efficiency in the Human Resources (HR) sector, using the case of a leading global technology company, referred to as Company I, as a foundational case study, and its influence on a similar initiative in a national financial services company, referred to as Company X. In a rapidly evolving business environment, strategic HR management has emerged as a critical factor in aligning operational practices with organizational objectives while enhancing the overall employee experience. The primary objective was to investigate how process modeling and the integration of advanced technologies can address challenges such as fragmented workflows, lack of process standardization, and inefficiencies in HR operations. The methodology employed a qualitative approach, incorporating case study analysis and a comprehensive theoretical review. The study examines core concepts such as BPM, digital transformation, process standardization, and strategic HR management, establishing a strong foundation for evaluating organizational improvements. The findings demonstrate that implementing BPM methodologies and leveraging technologies such as artificial intelligence, predictive analytics, and automation can significantly improve operational efficiency, reduce costs, and foster enhanced employee engagement. This research concludes that process modeling and digital transformation are essential tools for organizations seeking to modernize HR practices and achieve strategic alignment. The findings provide actionable insights for companies aiming to replicate similar transformations, emphasizing the importance of balancing technological integration with optimized processes and a strong focus on employee-centered strategies.Attribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/Modelagem de processosBusiness Process Management,Transformação digitalEstratégia empresarialRecursos HumanosEficiência organizacionalDigital transformationStrategic alignmentHuman ResourcesOrganizational efficiencybachelorThesisCNPQ::ENGENHARIAS