Camboim, Vânia Santos da CunhaAzevedo, Larissa Alves deMacêdo, Susie Alves Silva deQueiroz, Jamerson ViegasQueiroz, Fernana Cristina Barbosa Pereira2021-03-192021-03-192011CAMBOIM, V.S.C. ; AZEVEDO ; MACEDO, S. A. S. ; QUEIROZ, J. V. ; QUEIROZ, F. C. B. P. . Diagnóstico para implantação do balanced scorecard: um estudo de caso em uma empresa de pequeno porte. REBRAE. Revista Brasileira de Estratégia (Impresso), v. vol 4, p. 245-255, 2011. Disponível em: https://periodicos.pucpr.br/index.php/REBRAE/article/view/13694. Acesso em: 02 fev. 2021.2175-33501983-8484https://repositorio.ufrn.br/handle/123456789/31945The study of this paper is to identify performance indicators, based on the BSC methodology, applied to a small company's line of equipment RN. The methodology used was based on an applied research, descriptive and explanatory from the use of a questionnaire composed of open and closed questions, as well as the analysis of data was a qualitative way. The main results were mapping the business strategies adopted by the company and at the same time, set guidelines for the same, becoming, thus, in a case study. It appears that the application of the proposed model can contribute to and leverage the key business processes, monitor performance, set guidelines that provide more effective competitive advantage, underpinned by real market data, and reduce costs through the activities and finally, providing among other advantages, consolidate processes and entrepreneursAttribution-NonCommercial 3.0 Brazilhttp://creativecommons.org/licenses/by-nc/3.0/br/Balanced scorecardIndicadores de desempenhoEstratégiaarticle