Ramos, Rubens Eugênio BarretoLima, Juaceli Araújo de2014-12-172014-12-102014-12-172006-05-19LIMA, Juaceli Araújo de. Operations strategy on retail: a study on profling market, product and operations on the supermarket sector. 2006. 86 f. Dissertação (Mestrado em Estratégia; Qualidade; Gestão Ambiental; Gestão da Produção e Operações) - Universidade Federal do Rio Grande do Norte, Natal, 2006.https://repositorio.ufrn.br/jspui/handle/123456789/15047The objective of this Thesis is to investigate the strategic alignment between market end operations in the retail supermarket sector applying the concept product profiling by Hill (1993). To the developing was utilized a methodology of the cases study had were a evolvement if the action research into on of the RedeMais supermarkets. Through the interview, discussion and direct action became possible collect information necessary to direction this work, absorbing and understanding the methodology and thought form, action and management. This work contribute to development the create of the model adapted of the manufactory to service, the product matrix of the Hill, in which serve a tool to uncover the origins of misalignment that occur over time and to illustrate the phenomenon to executives gone support to decisionapplication/pdfAcesso AbertoAlinhamento estratégicoMercadoComércio varejistaSupermercadosStrategic alignmentMarketRetail sectorSupermarketmasterThesisCNPQ::ENGENHARIAS::ENGENHARIA DE PRODUCAO