da Silva, Gabriel2023-07-262023-07-262023-07-20SILVA, Gabriel da. Experiência do usuário e usabilidade: uma análise do aplicativo mercado livre. 2023. 44 f. Trabalho de Conclusão de Curso (Graduação em Sistemas de Informação) - Departamento de Computação e Tecnologia, Centro de Ensino Superior do Seridó, Universidade Federal do Rio Grande do Norte, Caicó, 2023.https://repositorio.ufrn.br/handle/123456789/54203This work aims to address a usability evaluation and user experience of the MercadoLivre e-commerce platform on Android. E-commerce is a model of buying and selling products or services carried out through the internet, and with the advancement of mobile technology, such services are now available in the form of applications for smartphones, enabling more and more people to access and use them. However, users sometimes face difficulties or barriers in using these services as expected. Therefore, this work aims to analyze the user experience of the MercadoLivre e-commerce platform on Android. To accomplish this, user comments collected from their evaluations were used. The results demonstrated that users are experiencing unsatisfactory usability and user experience (UUX). Based on the obtained results, this work aims to highlight the issues with the application and provide guidance for possible platform implementations to minimize these consequences.Attribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/UsabilidadeUsabilityE-commerceMercadoLivreExperiência do UsuárioUser ExperienceModelo para a Avaliação da Interação em Sistemas Sociais a partir da Linguagem Textual do Usuário (MALTU)bachelorThesisCNPQ::CIENCIAS EXATAS E DA TERRA::CIENCIA DA COMPUTACAO::METODOLOGIA E TECNICAS DA COMPUTACAO::SISTEMAS DE INFORMACAO