Burgos, Taciana de LimaAlbuquerque, Rayssa Norrara Soares de2019-12-102021-09-202019-12-102021-09-202019ALBUQUERQUE, Rayssa N. S. de. Geomarketing e sua aplicação em estratégias de e-commerce: um estudo de caso em campanhas publicitárias. 2019. 58f. Trabalho de Conclusão de Curso (Graduação em Comunicação Social - Publicidade e Propaganda) - Departamento de Comunicação Social, Universidade Federal do Rio Grande do Norte, Natal, 2019.https://repositorio.ufrn.br/handle/123456789/34477The evolution of technologies and, consequently, marketing has brought many strategic possibilities and tools to be explored and optimized within the digital environment. This technological advance has fostered the application of information techniques aimed at transactions of goods and services, the so-called e-commerce. In this regard, geolocation has become a widespread tool, transforming and leveraging digital marketing actions for this growing market. Geolocation analysis allows users to target audiences and deliver increasingly assertive and personalized ads, leading to online sales conversions. This strategy reveals one of the current marketing trends, based on location intelligence, geomarketing. Therefore, the objective of this paper is to identify and understand the application of geomarketing in digital marketing strategies for e-commerce, in advertising campaigns in Brazil. For this purpose, the research method employed is the case studyMarketing digitalE-commerceGeolocalizaçãoGeomarketingCampanhas pulicitáriasbachelorThesis