Campos, Herculano RicardoBezerra, Luciana Rodrigues2016-12-152016-12-152013-08-30BEZERRA, Luciana Rodrigues. Música e mídia para consumo: a construção da identidade juvenil Emocore. 2013. 157f. Dissertação (Mestrado em Psicologia) - Centro de Ciências Humanas, Letras e Artes, Universidade Federal do Rio Grande do Norte, Natal, 2013.https://repositorio.ufrn.br/jspui/handle/123456789/21463Associated to punk subculture and to punk hardcore music, emerges in the 1980’s the Emocore subculture (term that means Emotional Hardcore), that intended reformulate the image of violence and lack of commitment once reproduced by punk, broaching subjects about respect for feeling and personal conflicts, redeeming punk rock esthetics. Emocore takes space in society as a subculture and it is taken by media industry as a consumption’s market possibility, reproducing among teenagers an identity marked by fashion tendencies, styles and own tastes to group that mention to legacy of punk and rock (preference for black, All Star sneakers and accessories such as studs) and to tendencies defined by fashion (long bangs, colored hair, make-up for boys), according to mass media purposes. Besides, young emos present exacerbation of affective statements between pairs, melancholy and sadness. Due to esthetics and behavior opposite to what is socially given, they end up being targets of social stigma, expressed through moral or physical violence acts. In this perspective, it was noticed the reduction of emo group in places of social contact, such as shopping center and local squares. After the interview achievement with ex-emos, it was found identity’s fluidity among teenagers that diversifies themselves for what is presented as consumption’s and lifestyle’s possibility by phonographic industry. It was quoted points of Emocore subjective construction, like strengthening of fraternal bounds, emotionalism as element of group identification, suffering, violence, stigma, sexuality, “emodinha” and different esthetics. Involved with all that, there is the musical element, constantly redeemed on speeches of interviewed teenagers as the model for their identifications. Concluding, Emotional Hardcore in the 2000’s was a fashion phenomenon, an youth identity based on game of influences of mass media.Acesso AbertoJuventudeSubcultura EmocoreIdentidadeEstigma socialMass mediamasterThesisCNPQ::CIENCIAS HUMANAS::PSICOLOGIA