Condorelli, AntoninoMedeiros, Lutchenca2019-12-092021-09-202019-12-092021-09-202019-11-13MEDEIROS, Lutchenca da Nóbrega. Big data utilizada como estratégia de comunicação e marketing: um estudo de caso da Amazon. Natal, RN: 2019. Monografia (Bacharelado) - Universidade Federal do Rio Grande do Norte. Centro de Ciências Humanas, Letras e Artes. Departamento de Comunicação.https://repositorio.ufrn.br/handle/123456789/34453The emergence of new digital spaces has allowed cyberspace to foster itself as a constitution of a new universe of sociability building, allowing the entry of a more horizontal digital marketing, considering the active participation of the user. Companies had to come up with new strategies and in this context we were faced with the use of Big Data, which Amazon makes efficient use of, allowing its products (such as Alexa) to stay on top of sales continuously.Big dataMarketing digitalAmazonDadosbachelorThesis