Lutif Júnior, Jorge AssefQueiroz, Jamerson ViegasHékis, Hélio RobertoQueiroz, Fernanda Cristina Barbosa PereiraVasconcelos, Natália Veloso Caldas de2020-10-062020-10-062011-08-01LUTIF JÚNIOR, J. A.; QUEIROZ, J. V.; HÉKIS, H. R. ; QUEIROZ, F. C. B. P. ; VASCONCELOS, N. V. C. . O uso de ferramentas financeiras como mecanismo estratégico de reverter uma situação deficitária de uma empresa de eletrodomésticos. Revista Eletrônica Mestrado em Administração, v. 1, p. 52-65, 2011. Disponível em: https://repositorio.unp.br/index.php/raunp/article/view/23. Acesso em: 25 set. 2020. https://doi.org/10.21714/raunp.v3i1.231984-4204https://repositorio.ufrn.br/handle/123456789/30284This article aims to outline the main theories about the theoretical structure of the various methods of economic and financial analysis in line with the liquidity, through a case study. This study aims to address the benefits that the various financial tools to bring this thread and its users, because through concrete data obtained on the financial statements, can assess and diagnose the financial-economic situation of the company and from this fact, take decisions more consistent with the real situation of the same. The company Embramaq result of the case study was facing several challenges such as globalization of the economy, internal and external environments increasingly dynamic, each time demanding customers, rapid changes in products and processes, especially in according of technological developmentsAttribution 3.0 Brazilhttp://creativecommons.org/licenses/by/3.0/br/Liquidez empresarialEstratégia financeiraCapital de giroarticle10.21714/raunp.v3i1.23