Carício, Marcelo RiqueNascimento, Magno de Melo do2020-12-102021-09-202020-12-102021-09-202019-12-05NASCIMENTO, Magno de Melo do. Análise de viabilidade econômico-financeira para implantação de uma loja de conveniência na zona norte de Natal/RN. 2019. 78 f. Monografia (Graduação em Administração) - Departamento de Ciências Administrativas, Centro de Ciências Sociais Aplicadas, Universidade Federal do Rio Grande do Norte, Natal, 2019.https://repositorio.ufrn.br/handle/123456789/35286The present work was conceived from the author's need to undertake, together with the identification of clear opportunity in the chosen market, because in the project we have a clear understanding of the growth of conveniences throughout Brazil. Therefore, the paper intends to analyze the financial economic viability of a convenience store in the North Zone of the city of Natal / RN. For this purpose, it will use the step that addresses the financial aspects and economic indices in SEBRAE's business plan, so that it can be based Secondary data were used through bibliographic searches and primary data in exploratory research with demand and competition. The bibliography serves to underpin fundamental concepts for project development, while field research serves as the basis for exploring and detailing choices that will help to create and operate the projected business and thus have the possibility of taking less risk in the marketplace, increasing the chances of the financial return and prosperity of the venture. The methodological procedures as already mentioned involve bibliographic and field research, 5 conveniences were visited, all located in the North Zone of Natal and 91 people were investigated in this process, the research approach is quantitative and the books, articles, theses. and websites were used to cover topics such as entrepreneurship, characteristics of an entrepreneur, and specific concepts on some topics. For data tabulation and information creation, tables were used in Excel. In the end, the conclusions show that the enterprise is economically and financially viable under market, demand and entrepreneur conditions. The company demonstrates the ability to return 10% of capital to the micro entrepreneur each year, the application for the creation of convenience was within expectations, totaling R $ 12,869.68 (twelve thousand eight hundred sixty nine and sixty eight cents) as well as the return on investment, which was below the standard in the market where it wants to operate, less than three years ago, its economic indices show that investing at that time yields more than choosing another financial path, after all all the indices and tables show. guiding and motivating instruments for the implementation of the projected business.Attribution-NonCommercial-NoDerivs 3.0 Brazilhttp://creativecommons.org/licenses/by-nc-nd/3.0/br/Loja de conveniênciaViabilidade econômico-financeiraConvenience storeEconomic and financial viabilitybachelorThesis